SALES SUPERVISOR(FMCG)

DUTIES AND RESPONSIBILITIES

Team Leadership & Supervision

Lead, supervise, and support a team of field sales representatives to ensure optimal performance and target achievement.
Set daily, weekly, and monthly sales targets for the team and ensure alignment with overall business goals.
Conduct regular team meetings, field coaching sessions, and performance reviews to develop individual and team capabilities.
Foster a high-performance culture by recognizing top performers and addressing performance gaps promptly.

Sales Execution & Strategy

Develop and execute effective sales strategies tailored to the Kikuyu region to drive revenue growth and product penetration.
Identify new market opportunities and recommend actionable plans to increase coverage and market share.
Ensure proper product placement, visibility, and promotion across all outlets within the territory.
Monitor sales trends, competitor activities, and customer feedback to adapt strategies accordingly.

Market Coverage & Customer Relationship Management

Ensure efficient route planning and area coverage by the sales team to maximize productivity and reduce operational costs.
Build and maintain strong relationships with key clients, retailers, wholesalers, and distributors to strengthen business partnerships.
Resolve customer complaints and issues in a timely and professional manner to enhance client satisfaction and retention.
Conduct regular market visits to assess distribution effectiveness, gather feedback, and support the field team.

Sales Reporting & Analysis

Track, analyze, and report sales figures, KPIs, and team performance to management on a weekly/monthly basis.
Use data insights to drive performance improvements and informed decision-making.
Maintain accurate records of sales activities, customer visits, and outcomes via CRM systems.

Stock Management & Distribution Coordination

Coordinate with logistics and warehouse teams to ensure consistent product availability in the field.
Monitor stock levels and sales movements to prevent stock-outs or overstocking in trade outlets.
Oversee stock returns, replacements, and documentation in line with company policy.

Training & Compliance

Train new and existing sales team members on product knowledge, sales techniques, and customer handling skills.
Ensure the team complies with company policies, processes, and ethical standards in all sales activities.
Stay updated on industry trends and product developments to maintain a competitive edge.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Diploma or Degree in Sales and Marketing, Business Administration, or a related field
Minimum of 3 years’ experience in the FMCG industry, preferably in a supervisory or leadership role
Demonstrated ability to consistently achieve sales targets
Experience in managing and motivating sales teams
Proficiency in CRM systems and Microsoft Office Suite
Excellent communication, interpersonal, and negotiation skills
Strong organizational and time-management abilities
Must be self-driven, proactive, and able to work under minimal supervision

HOW TO APPLY

If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.