JOB TITLE

 

EXPO MARKETING EXECUTIVE

NATURE OF JOB

FULL TIME

INDUSTRY

REAL ESTATE

SALARY

KSHS. 35,000-40,000 PLUS COMMISSIONS

JOB LOCATION

WESTLANDS

 

DUTIES AND RESPONSIBILITIES

Exhibitor Acquisition and Retention:

  • Identify, engage, and secure exhibitors across various sectors related to real estate and housing.
  • Maintain strong relationships with past and prospective exhibitors, ensuring retention and satisfaction.

Marketing and Campaign Management:

  • Develop and execute innovative marketing strategies to promote the expo to exhibitors and visitors.
  • Coordinate multi-channel marketing campaigns, including social media, e-shots, PR activities, and digital advertisements.
  • Create and distribute marketing materials, such as brochures, newsletters, and flyers.

Event Planning and Coordination:

  • Work closely with the event planning team to ensure marketing efforts align with expo goals and themes.
  • Assist in organizing promotional activities like press conferences, media partnerships, and pre-event networking sessions.
  • Support the planning of exhibitor booths and attendee engagement strategies.

Market Research and Analysis:

  • Conduct research to identify new leads and market opportunities for the expo.
  • Analyze attendee and exhibitor feedback to improve marketing strategies and event performance.

Sponsorship Engagement:

  • Develop proposals and pitches to attract sponsors, emphasizing their benefits in participating in the expo.
  • Maintain relationships with sponsors, ensuring their needs are met and agreements are honored.

 

Performance Reporting:

  • Track the performance of marketing campaigns, exhibitors' participation, and visitor engagement.
  • Prepare detailed reports on leads generated, marketing ROI, and post-event analysis.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.
  • Certifications in digital marketing, event management, or CRM are an added advantage
  • 2-4 years of experience in marketing, event planning, or sales, preferably in the real estate or exhibition industry.
  • Proven success in meeting sales targets and executing marketing campaigns.
  • Exceptional communication and interpersonal skills.
  • Strong negotiation and networking abilities.
  • Proficiency in digital marketing tools, including social media platforms and email marketing software.
  • Knowledge of CRM and event management software.
  • Analytical skills for assessing marketing performance and market trends.

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience press the Apply button.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.

APPLY