TERRITORY SALES MANAGER

DUTIES AND RESPONSIBILITIES

Sales Growth & Target Achievement:

Develop and execute strategies to meet or exceed sales targets for the assigned region (Rift Valley & Kisumu).
Monitor and track sales performance, analyzing data to identify opportunities for improvement and growth.
Develop sales forecasts and work closely with senior management to ensure alignment with business objectives.
Collaborate with marketing and product teams to implement sales campaigns that drive product visibility and consumer demand.
Analyze competitors’ strategies and adjust sales tactics to remain competitive in the market.

Client Relationship Management:

Build and maintain strong, long-lasting relationships with key clients, including retailers, distributors, and wholesalers.
Act as the primary point of contact for client concerns, feedback, and inquiries, ensuring timely and effective resolution.
Conduct regular visits to customers in the assigned region to foster relationships and gather feedback on product performance and market trends.
Manage customer satisfaction by ensuring the timely delivery of products and maintaining high levels of service quality.

Market Analysis and Planning:

Continuously analyze market trends, consumer behavior, and competitive activity in the region to identify business opportunities.
Prepare and implement territory plans that outline sales strategies, promotional activities, and key performance indicators (KPIs).
Evaluate market conditions and provide recommendations to management on product pricing, placement, and marketing tactics.
Monitor and report on the performance of new product launches and promotional campaigns in the region.

Route-to-Market Execution:

Develop and execute a robust route-to-market (RTM) strategy to ensure efficient distribution of products across the assigned territory.
Coordinate with logistics teams to ensure timely and cost-effective delivery of products to clients.
Optimize the distribution network to reach all retail channels and customers in the region, focusing on high-impact areas.
Ensure the effective merchandising and stocking of products in retail outlets to maximize visibility and sales.

Team Leadership:

Lead, motivate, and manage a team of sales representatives to achieve sales objectives.
Provide guidance, training, and mentorship to team members to enhance their skills and performance.
Set clear performance goals for the team and monitor their progress regularly, offering feedback and coaching as necessary.
Foster a positive work environment that encourages teamwork, accountability, and continuous improvement.
Conduct regular team meetings to review performance, share insights, and align on objectives and strategies.

Reporting:

Prepare and submit regular sales reports detailing achievements, challenges, and opportunities to senior management.
Analyze sales data and key performance indicators (KPIs) to provide actionable insights and recommendations.
Track and report on the effectiveness of promotional activities and market penetration.
Provide insights on customer behavior, sales trends, and competitor activity to aid in strategic decision-making.
Ensure accurate and timely reporting of sales figures, market conditions, and territory performance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Bachelor’s degree in Sales & Marketing or a related field.
5+ years of experience in sales, preferably in the FMCG sector.
Proven track record of achieving sales targets and managing a territory.
Strong leadership, negotiation, and relationship management skills.
Excellent communication, analytical, and problem-solving skills.
Valid driver’s license and willingness to travel frequently within the assigned region.

HOW TO APPLY

If you meet the above qualifications, skills and experience press the Apply button.
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.