BRAND MANAGER (FMCG)

DUTIES AND RESPONSIBILITIES

Brand Strategy Development

Define and implement the brand strategy to drive long-term growth in the FMCG sector.
Conduct market analysis, consumer insights, and competitive assessments to guide brand positioning and opportunities.
Develop annual and long-term brand plans, incorporating goals and objectives aligned with company strategy.

Brand Communication & Marketing Campaigns

Lead the development of integrated marketing campaigns across various channels (digital, print, retail, etc.).
Work closely with creative, media, and digital teams to ensure the brand message is consistent and impactful.
Oversee the creation and execution of promotional materials, ensuring alignment with brand guidelines.

Product Lifecycle & Portfolio Management

Oversee the development, launch, and management of products within the brand portfolio.
Monitor and assess the performance of products, making recommendations for improvements, product modifications, or discontinuation.
Collaborate with R&D and production teams to ensure successful product innovation and market readiness.

Budget & P&L Management

Manage brand budgets, ensuring the effective allocation of resources and tracking spend against brand goals.
Maximize return on investment (ROI) for all brand activities, ensuring cost efficiency and profitability.

Cross-functional Collaboration

Collaborate with sales, supply chain, and customer service teams to ensure alignment on brand objectives and market execution.
Work with external agencies, vendors, and media partners to implement marketing strategies.
Coordinate with the digital and social media teams to build brand awareness and engage with the target audience.

Market Research & Insights

Lead consumer and market research initiatives to gather data and insights that inform brand strategies and tactics.
Continuously monitor competitor activities and market trends to stay ahead of industry shifts and adjust strategies accordingly.

Leadership & Team Management

Provide leadership and guidance to junior brand or marketing team members.
Foster a collaborative and innovative environment, encouraging cross-functional teamwork.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Bachelor's or Master’s Degree in Marketing, Business Administration, or a related field.
Minimum of 8 years of experience as a Brand Manager or Marketing Manager in the FMCG industry.
Strong understanding of consumer behavior, brand development, and marketing strategy.
Experience with integrated marketing campaigns, both online and offline.
Ability to lead cross-functional teams and collaborate with diverse stakeholders.
Proficient in data analysis and utilizing insights to drive decision-making.
Excellent communication, negotiation, and presentation skills.
Hands-on experience with digital marketing platforms and tools is an advantage.
Strong project management and organizational skills.

HOW TO APPLY

If you meet the above qualifications, skills and experience press the Apply button.
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.