REGIONAL SALES REPRESENTATIVE

DUTIES AND RESPONSIBILITIES

Sales & Market Expansion:

• Research and identify new sales opportunities within the region, targeting potential customers in both urban and rural markets.
• Design and implement effective sales strategies tailored to regional market conditions.
• Collaborate with management to develop accurate sales forecasts and action plans for achieving monthly, quarterly, and annual sales targets.
• Ensure that the company’s products are reaching a broad customer base by targeting under-served areas, exploring new sales channels, and positioning the brand effectively within the region.

Customer Relationship Management:

• Establish strong relationships with key customers (distributors, wholesalers, retailers, and end consumers) and continuously engage with them to ensure customer satisfaction.
• Address customer queries, resolve issues, and ensure that clients are receiving the products and services they need.
• Develop and execute strategies for retaining customers, ensuring high levels of satisfaction, and promoting repeat business.
• Conduct frequent visits to both new and existing customers to maintain relationships, monitor sales, and gather feedback.

Product Promotion & Merchandising:

• Promote the company’s products and services by educating customers on product features, benefits, and usage.
• Ensure that all products are properly displayed, stocked, and advertised within customer outlets.
• Collaborate with marketing to execute local promotions, discounts, and campaigns aimed at increasing product awareness and driving sales.
• Monitor and ensure that the products are presented in line with the company’s quality standards.

Sales Reporting & Analysis:

• Maintain accurate records of all sales activities, including customer interactions, sales achieved, and potential opportunities. Submit weekly and monthly sales reports to management.
• Gather information on competitors, market trends, and customer preferences. Provide insights to the marketing and product development teams for strategic decision-making.
• Use sales data to identify trends and areas for improvement. Evaluate the effectiveness of sales strategies and recommend adjustments as needed.
• Monitor the sales budget for the region, ensuring efficient allocation of resources to maximize ROI on promotional and sales activities.

Sales Target Achievement:

• Consistently achieve sales targets and quotas set for the region by pushing for higher sales and identifying new business opportunities. Regularly track performance against goals.
• Ensure consistent growth in sales revenue by proactively seeking out new sales leads and closing deals. Negotiate contracts and pricing with clients to secure long-term business relationships.
• Manage and oversee key accounts in the region, ensuring they meet their purchase needs and expectations, which in turn supports revenue growth.

Inventory Management:

• Work closely with distributors and the supply chain team to ensure adequate product stock in the region to meet demand. Prevent stockouts and ensure timely replenishment of products.
• Oversee the process of placing and managing orders for customers, ensuring that products are delivered on time and in full.
• Identify and address any logistical or supply chain issues that may hinder product availability or timely delivery to customers.

Brand Advocacy & Networking:

• Act as a brand ambassador for the company at industry events, trade shows, exhibitions, and customer meetings, promoting the brand, products, and services effectively.
• Establish and nurture professional relationships with industry stakeholders, including key suppliers, distributors, and business partners. Leverage these relationships to explore new business opportunities and enhance the company's market presence.
• Participate in local community initiatives and activities that can help boost brand recognition and build goodwill for the company.

Training and Development:

• Stay updated on the company’s product offerings, features, and benefits. Share this knowledge with customers to ensure they are well-informed and confident in their purchasing decisions.
• Continuously enhance personal sales skills and product knowledge. Attend company-sponsored workshops or training sessions as required to improve overall performance.
• Where applicable, assist in mentoring or training new or junior sales representatives to ensure they understand the company’s sales processes and targets.

Feedback and Reporting:

• Provide regular feedback to management on customer needs, market conditions, and competitive activities.
• Communicate important findings to the sales and marketing teams to refine promotional strategies or product offerings.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or diploma in Sales and Marketing, Business Administration, or a related field.
• At least 3 years of experience in direct sales within the FMCG sector.
• Strong ability to drive sales, negotiate effectively, and close deals. Demonstrated track record of meeting or exceeding sales targets.
• Excellent interpersonal and communication skills with a passion for building customer relationships.
• Understanding of the FMCG market dynamics, trends, and customer preferences in the Kisumu region.
• Strong time management, problem-solving skills, and the ability to handle multiple tasks effectively.

HOW TO APPLY

• If you meet the above qualifications, skills and experience press the Apply button.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.

APPLY