HORECA SALES MANAGER

DUTIES AND RESPONSIBILITIES

Client Relationship Management:

• Develop, maintain, and strengthen relationships with key clients within the restaurant, hotel, and cafe sectors.
• Serve as the primary point of contact for existing and potential HORECA clients, ensuring high satisfaction levels.
• Conduct regular visits to clients’ premises to understand their needs and offer personalized product solutions.

Sales Strategy and Business Development:

• Identify and target new business opportunities within the HORECA sector, including opening new accounts and expanding current ones.
• Implement sales strategies to achieve both short-term and long-term sales goals for the company’s full product range.
• Prepare and present compelling sales proposals tailored to the specific needs of clients.
• Negotiate and close new business contracts to secure long-term agreements and meet sales targets.

Market Research and Trend Analysis:

• Keep up to date with market trends, competitor activities, and customer preferences in the foodservice sector.
• Analyze customer feedback and adjust sales approaches accordingly to remain competitive.
• Gather insights into competitors’ offerings and use this information to position the company’s products effectively.

Sales Reporting and Performance Monitoring:

• Monitor sales performance against set targets and provide regular reports to management on sales activities, pipeline status, and revenue.
• Track product performance and provide actionable insights for improving sales strategies.
• Use CRM software to track and manage customer interactions, ensuring accuracy and timely follow-ups.

Product Knowledge and Training:

• Maintain in-depth knowledge of the company’s product offerings, including key features, benefits, and value propositions.
• Train and guide customers on the proper use of products, ensuring they understand product offerings and best practices.
• Coordinate with the product team to ensure client needs are communicated and product offerings are aligned with market demands.

Customer Retention and Service:

• Proactively address client concerns, offering solutions and ensuring timely follow-ups to resolve any issues.
• Foster long-term relationships with clients to increase customer retention and repeat business.
• Develop customer loyalty programs or initiatives that enhance long-term engagement.

Collaboration with Internal Teams:

• Work closely with the marketing team to develop promotional materials and campaigns targeted at HORECA clients.
• Collaborate with the operations and logistics teams to ensure the timely and efficient delivery of products to clients.
• Provide feedback to the product development team regarding customer preferences and new product ideas.

Budget and P&L Management:

• Develop and manage sales budgets to ensure efficient use of resources and alignment with revenue goals.
• Take ownership of the profit and loss for the HORECA segment, ensuring profitability and cost-effectiveness.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Business, Marketing, Hospitality, or a related field
• At least 5 years of experience in sales within the food processing, FMCG, or hospitality industry
• Excellent communication and negotiation skills.
• Strong business acumen and the ability to manage and prioritize multiple clients and projects.
• Proven track record of meeting or exceeding sales targets.
• Ability to work independently and as part of a team.
• Proficiency in CRM software and MS Office Suite.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

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• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.