JOB TITLE

 

DIGITAL MARKETER

NATURE OF JOB

FULL TIME

INDUSTRY

WATER MANAGEMENT

SALARY

KSHS. 40,000

JOB LOCATION

CBD, NAIROBI

 

DUTIES AND RESPONSIBILITIES

Digital Marketing Strategy:

  • Develop and execute comprehensive digital marketing strategies to increase brand visibility, engagement, and conversion.
  • Monitor and optimize campaigns across multiple platforms including social media, search engines, email, and content marketing.
  • Conduct market research and competitor analysis to identify trends and new opportunities for digital growth.

Social Media Management:

  • Oversee social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) and create a content calendar aligned with business goals.
  • Develop engaging and creative social media posts, stories, and ads to drive engagement and increase followers.
  • Analyze social media metrics and optimize campaigns based on performance data.

Content Creation:

  • Create high-quality, engaging, and on-brand visual and written content for digital platforms, including websites, blogs, emails, and social media.
  • Collaborate with the content team to write, design, and produce compelling content to engage audiences.
  • Develop infographics, banners, and other multimedia content.

Graphic Design & Visual Content:

  • Design eye-catching digital assets such as banners, social media posts, web graphics, and promotional materials.
  • Work on brand guidelines and ensure all marketing materials align with the brand’s visual identity.
  • Develop animations, motion graphics, and video content as needed for social media campaigns and website content.

 

 3D Animation:

  • Use 3D animation software to create captivating animations and interactive designs for marketing campaigns.
  • Collaborate with the creative team to conceptualize and produce visually appealing 3D content for product demos, advertisements, and promotional videos.

SEO & SEM:

  • Collaborate with the SEO team to optimize web pages, blog content, and other digital assets to improve organic search rankings.
  • Manage paid media campaigns (Google Ads, Facebook Ads, etc.), ensuring optimization and budget allocation are aligned with company objectives.

Performance Monitoring & Reporting:

  • Track, analyze, and report on campaign performance across various platforms using analytics tools (Google Analytics, Facebook Insights, etc.).
  • Provide actionable insights and recommendations for improvements based on data-driven results.

 Collaboration & Teamwork:

  • Work closely with cross-functional teams (design, content, sales) to ensure marketing campaigns align with broader company goals.
  • Support the marketing department in other activities as required, including events, promotions, and partnerships.

 

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree/Diploma in Digital Marketing, Graphic Design, Multimedia Arts, or a related field is required.
  • Minimum 5-6 years of experience in graphic design and social media marketing, with a proven ability to create and manage digital marketing campaigns.
  • Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.) and other design tools. Experience in creating visually compelling content for digital platforms.
  • Strong understanding of content marketing strategies, SEO, and SEM
  • Experience with 3D animation and tools like Blender, Autodesk Maya, or Cinema 4D.

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience press the Apply button.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.

APPLY