JOB TITLE

 

TRADE AREA SALES MANAGERS

NATURE OF JOB

FULL TIME

INDUSTRY

FMCG

SALARY

KSHS.100,000 -150,000

JOB LOCATION

NAIROBI, RIFT VALLEY, WESTERN

 

DUTIES AND RESPONSIBILITIES

Sales Strategy & Target Achievement

  • Develop, implement, and continuously refine regional sales strategies aligned with overall company objectives.
  • Achieve assigned monthly and annual regional sales targets, which may be reviewed and adjusted periodically.
  • Translate national sales objectives into actionable regional plans and route-to-market strategies.
  • Drive volume growth, revenue, and profitability across all TRADE+ product categories.

Sales Team Leadership & Market Coverage

  • Lead, coach, motivate, and manage regional sales representatives to deliver consistent performance.
  • Ensure at least 80% effective market coverage within the assigned region.
  • Manage outlet coverage targets of up to 750 outlets per sales representative, ensuring optimal route planning and execution.
  • Conduct regular field visits, joint calls, and performance reviews with the sales team.
  • Identify training needs and facilitate continuous skills development for the sales team.

Product Mix & Category Management

  • Enforce strict adherence to approved TRADE+ product mix ratios across all outlets.
  • Ensure balanced sales across all product categories to prevent over-reliance on single SKUs.
  • Monitor stock availability, visibility, and merchandising standards to maximize sell-through.
  • Implement promotional activities and product launches in line with company guidelines.

Market Intelligence & Competitive Analysis

  • Conduct ongoing market intelligence on product performance, customer preferences, pricing trends, and competitor activity.
  • Identify opportunities and risks within the region and recommend corrective or growth actions.
  • Gather customer and distributor feedback to support product, pricing, and route-to-market decisions.

Stakeholder Coordination & Relationship Management

  • Coordinate closely with Quickmart Branch Managers, Wholesalers, and key retail partners to drive sales growth.
  • Work collaboratively with the Logistics Manager to ensure timely product availability and efficient order fulfillment.
  • Build and maintain strong relationships with key accounts, distributors, and strategic partners within the region.
  • Resolve operational and customer issues promptly to protect service levels and brand reputation.

Reporting & Performance Management

  • Track, analyze, and report regional sales performance on a weekly and monthly basis using TRADE+ reporting systems.
  • Monitor KPIs including sales volume, revenue, outlet coverage, product mix, and team productivity.
  • Prepare accurate sales forecasts and submit timely management reports.
  • Use data insights to drive corrective actions and performance improvements.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree in Business Administration, Marketing, or a related field.
  • Minimum of 5 years’ experience in FMCG sales, with at least 2 years in a supervisory/management role.
  • Proven track record of achieving sales targets in general trade channels.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and analytical skills.
  • Ability to work under pressure and meet tight deadlines.
  • Proficiency in MS Office (Excel, Word, PowerPoint) and CRM systems.

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.