JOB TITLE

 

SOCIAL MEDIA MARKETER

NATURE OF JOB

FULL TIME

INDUSTRY

REAL ESTATE

SALARY

KSHS. 40,000

JOB LOCATION

PARKLANDS

 

DUTIES AND RESPONSIBILITIES

Strategy Development and Implementation

  • Develop and execute social media strategies to enhance brand visibility and audience engagement.
  • Plan and manage content calendars to ensure consistent posting.
  • Research and analyze market trends and audience preferences to guide content strategies.

 Content Creation and Management

  • Produce high-quality, creative video and photo content for platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
  • Utilize graphic design skills to create visually appealing posts, infographics, and promotional material.
  • Collaborate with internal teams to align content with business goals and campaigns.

Account Management and Engagement

  • Oversee daily operations of social media accounts, ensuring brand voice consistency.
  • Engage with followers by promptly responding to comments, messages, and inquiries.
  • Foster an online community by participating in relevant conversations.

Performance Monitoring and Reporting

  • Analyze key performance metrics, such as engagement rates, impressions, and reach, to evaluate content effectiveness.
  • Use analytics tools like Google Analytics, Hootsuite, or native platform insights to provide monthly performance reports.
  • Adjust strategies and campaigns based on data-driven insights.

 Brand Awareness and Collaboration

  • Maintain alignment with brand guidelines and organizational objectives.
  • Collaborate with cross-functional teams, such as sales and customer service, to develop cohesive campaigns.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree in Marketing, Communications, Graphic Design, or a related field
  • Minimum of 3 years of experience managing social media platforms in a busy work environment
  • Proven track record of creating and implementing successful social media campaigns
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Advanced skills in videography and photography, including editing software like Adobe Premiere Pro, Final Cut Pro, or equivalent.
  • Familiarity with social media management tools such as Hootsuite, Buffer, or Later.

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience press the Apply button.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.

APPLY