JOB TITLE

 

SOCIAL MEDIA MANAGER

NATURE OF JOB

FULL TIME

INDUSTRY

 

SALARY

KSHS.30,000 PLUS COMMISSIONS

JOB LOCATION

NAIROBI

 

DUTIES AND RESPONSIBILITIES

Develop and Execute Social Media Strategy

  • Create and implement a results-driven social media strategy tailored to business objectives.
  • Align campaigns with brand voice, target audience, and overall marketing strategy.
  • Set clear goals for reach, engagement, lead generation, and conversions.

Plan and Run Paid Media Campaigns

  • Set up, manage, and optimize paid ad campaigns on Google Ads, Facebook Ads, and Instagram Ads.
  • Conduct keyword research, audience targeting, A/B testing, and performance optimization.
  • Monitor ad spend and campaign budgets to ensure optimal ROI.
  • Develop landing page concepts or collaborate with web teams for better conversion rates.

Content Planning and Scheduling

  • Design and maintain a monthly content calendar that reflects marketing initiatives, promotions, and brand storytelling.
  • Ensure consistent posting across all relevant platforms (e.g., Facebook, Instagram, X (Twitter), LinkedIn, TikTok).
  • Write compelling copy for social posts, captions, and ads in line with the brand’s tone.

Creative Content Development

  • Use tools like Canva to create visually engaging content such as infographics, reels, storyboards, and carousel posts.
  • Collaborate with graphic designers, photographers, or videographers when needed.
  • Repurpose content across platforms while adapting to best practices (e.g., short-form video for Instagram Reels or TikTok).

Monitor and Engage with Online Communities

  • Respond to messages, comments, and mentions in a timely and professional manner.
  • Build relationships with followers and influencers to increase brand loyalty and reach.
  • Monitor social sentiment and flag any potential issues or crisis communications needs.

Track, Analyze, and Report Performance

  • Use Google Analytics, Meta Business Suite, and Hootsuite (or similar tools) to track performance metrics (e.g., reach, engagement, CTR, CPC, conversions).
  • Prepare weekly and monthly reports outlining campaign performance, audience insights, and growth.
  • Translate data into actionable recommendations to improve future campaigns.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Minimum 2 years of hands-on experience managing paid advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram)
  • Google Certification in digital marketing (e.g., Google Ads or Google Digital Garage)
  • Proven track record of driving performance through paid media campaigns
  • Familiarity with key digital marketing tools such as: Google Analytics, Meta Business Suite, Canva or Hootsuite (or similar scheduling platforms)
  • Strong understanding of key social media metrics and how to optimize content based on insights
  • Excellent written and verbal communication skills
  • Creative mindset with attention to detail and a results-driven approach

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.