SALES EXECUTIVES (PAINT INDUSTRY)

DUTIES AND RESPONSIBILITIES

Drive Sales Growth

• Actively pursue and close new business opportunities to meet or exceed monthly and quarterly sales targets.
• Develop and implement territory sales plans that align with the company’s overall objectives.
• Identify and approach potential clients in construction, real estate, industrial, and retail sectors.
• Upsell and cross-sell paint products and related solutions based on customer needs.

Client Acquisition & Retention

• Identify key decision-makers in target organizations and build trusted relationships.
• Create tailored proposals and conduct persuasive presentations or product demos to win client accounts.
• Ensure excellent onboarding of new customers to foster loyalty from the first transaction.
• Maintain continuous engagement with existing clients to encourage repeat purchases and long-term partnerships.

Market Penetration & Expansion

• Map out and expand into underserved areas and emerging markets within and outside Nairobi.
• Develop channel partnerships with hardware stores, contractors, distributors, and architects to boost product availability.
• Monitor competitors’ activities, pricing strategies, and promotions to stay ahead in the market.

Account Management

• Maintain and manage a portfolio of active clients, ensuring timely deliveries, follow-ups, and service support.
• Resolve complaints or challenges quickly while maintaining a high level of customer satisfaction.
• Collect customer feedback and relay it to the product and management teams for continuous improvement.
• Monitor credit limits and payment cycles of clients, and follow up on outstanding invoices where applicable.

Reporting & Forecasting

• Maintain accurate records of all sales activities using CRM tools or other designated systems.
• Prepare regular sales reports, forecasts, and updates for management review.
• Analyze sales trends, customer data, and conversion metrics to refine sales strategies.

Product Knowledge & Technical Consultation

• Stay up-to-date on the technical specifications, advantages, and application processes of the company’s paint products.
• Advise clients on proper product selection based on surface type, weather conditions, and durability needs.
• Collaborate with the technical team to offer on-site support or demonstrations when required.

Collaboration & Cross-Functional Coordination

• Liaise with marketing teams to support promotional campaigns, events, and brand awareness activities.
• Work closely with the logistics team to ensure timely and accurate product deliveries.
• Communicate client needs and feedback to the production and R&D teams for potential product development.

Compliance & Ethics

• Ensure all sales activities comply with the company’s policies, pricing structures, and ethical standards.
• Maintain professional conduct while representing the company in all external engagements.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Sales & Marketing, Business Administration, or a related field
• A minimum of 5 years of experience in sales within the Paint Industry, FMCG, or Building Materials sectors.
• Proven track record of meeting or exceeding sales targets
• Excellent negotiation, communication, and interpersonal skills
• Strong ability to establish rapport and build long-term business relationships
• Demonstrated ability to manage client accounts effectively
• Good knowledge of the Nairobi market and surrounding regions
• Ability to work independently with minimal supervision
• Proficiency in Microsoft Office and sales CRM systems

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.