DIGITAL MARKETING EXECUTIVE

DUTIES AND RESPONSIBILITIES

Digital Marketing Strategy Development and Execution

• Design and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Set short-term and long-term digital marketing goals aligned with overall business objectives.
• Continuously analyze industry trends and competitor activities to inform and refine marketing plans.

Search Engine Optimization (SEO)

• Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings.
• Monitor and analyze website performance using SEO tools like Google Search Console and SEMrush.
• Collaborate with content teams to ensure SEO best practices are implemented across all digital content.

Search Engine Marketing (SEM) & Paid Advertising

• Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads (Facebook, Instagram).
• Manage ad budgets, track performance metrics, and adjust strategies for maximum ROI.
• A/B test ad creatives and landing pages to improve conversion rates.

Content Strategy and Management

• Develop and manage a content calendar for blogs, email newsletters, and social media.
• Coordinate with copywriters and designers to create engaging and on-brand content across platforms.
• Ensure all content is optimized for SEO, consistency, and aligned with the brand voice.

Social Media Marketing

• Manage and grow the company’s presence on platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Engage with followers, respond to comments/messages, and manage online community interactions.
• Monitor social media trends and adapt strategy to maximize engagement.

Website and E-commerce Management

• Oversee the company’s website(s), ensuring they are user-friendly, up-to-date, and SEO-optimized.
• Work with developers/designers to update website content, improve UX/UI, and implement new features.
• Manage e-commerce platforms (if applicable), including product uploads, content updates, and promotional campaigns.

Analytics and Reporting

• Use tools like Google Analytics, Meta Insights, and other platforms to measure campaign performance.
• Create weekly/monthly reports highlighting KPIs, trends, and actionable insights.
• Recommend strategic adjustments based on performance data.

Email and CRM Marketing

• Manage customer databases and execute segmented email marketing campaigns to increase engagement and retention.
• Monitor performance metrics (open rates, CTRs, conversions) and refine email strategies accordingly.
• Integrate CRM tools to track leads, customer journeys, and nurture relationships.

Collaboration and Coordination

• Work closely with sales, product, and customer service teams to align marketing strategies with business needs.
• Coordinate with external vendors, agencies, or freelancers as needed.
• Support internal marketing efforts such as internal communications and training on digital tools.

Innovation and Continuous Improvement

• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Identify opportunities to automate marketing processes and improve efficiency.
• Experiment with emerging platforms and tactics to stay ahead of competitors.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Communications, or a related field
• Minimum of 3 years of experience in digital marketing, content strategy, and e-commerce
• Proven experience with SEO/SEM, Google Analytics, and Meta Ads Manager
• Proficient in using CRM tools and marketing automation platforms
• Strong understanding of current online marketing concepts, strategy, and best practices
• Experience in e-commerce and website management is an added advantage
• Excellent written and verbal communication skills

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.