SALES REPRESENTATIVE

DUTIES AND RESPONSIBILITIES

• Identify and target potential customers in both Kisumu and Bungoma regions, including wholesalers, retailers, bars, restaurants, and liquor outlets.
• Actively engage in the selling process by making cold calls, scheduling meetings, and conducting product demonstrations to persuade potential customers to purchase the company’s alcoholic beverages.
• Develop and maintain strong, long-lasting relationships with new and existing customers by offering exceptional service and timely follow-ups.
• Understand customer needs and preferences to recommend suitable products, ensuring that the products offered align with the customer’s business goals.
• Continuously monitor and assess the market trends, customer preferences, and competitor activities within the alcohol sales industry.
• Provide feedback and insights on the performance of different product categories, identifying emerging trends and unmet market needs.
• Take full ownership of meeting and exceeding monthly, quarterly, and annual sales targets.
• Prepare and submit regular sales reports, detailing the number of sales made, product performance, customer feedback, and market conditions.
• Ensure that all reports are submitted on time and in accordance with company guidelines.
• Represent the company at trade shows, conferences, and networking events to promote the brand and products to potential clients.
• Actively work to increase the visibility of the brand and products by ensuring they are well-placed in key outlets and promotions are executed properly.
• Continuously improve product knowledge through internal training sessions and product updates to provide customers with expert advice and recommendations.
• Work closely with the marketing team to ensure alignment in sales strategies, promotional activities, and customer communication.
• Actively seek customer feedback regarding the products and services offered, providing insights to management for product improvement.
• Recommend new sales strategies or promotional approaches based on customer feedback, market conditions, and performance analysis.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Sales & Marketing or a related field.
• 2-3 years of experience in selling alcoholic beverages or in a similar sales role.
• Strong communication and negotiation skills.
• Ability to build and maintain customer relationships.
• Self-motivated with a passion for achieving sales targets.
• Knowledge of the local market (Kisumu and Bungoma) is an advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience press the Apply button.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.

APPLY