MARKETING EXECUTIVE

DUTIES AND RESPONSIBILITIES

Marketing Strategy Development & Execution:

• Develop, implement, and evaluate comprehensive marketing strategies that align with the company's objectives and target market.
• Create innovative campaigns to promote the company’s services and increase brand visibility across multiple platforms.
• Conduct market research to understand customer needs, industry trends, and competitor activity, ensuring that marketing efforts are relevant and effective.

Customer Relationship Management:

• Manage customer care initiatives to maintain high levels of customer satisfaction and loyalty.
• Respond to customer inquiries and complaints in a professional and timely manner, ensuring customer issues are resolved efficiently.
• Build and nurture strong, long-term relationships with existing and prospective clients, turning them into repeat customers.

Digital Marketing & Content Management:

• Manage content creation, including writing and designing engaging posts, articles, newsletters, and promotions to attract and retain customers.
• Monitor and analyze online campaign performance, adjusting strategies as needed to optimize results.

Promotional Activities & Event Coordination:

• Organize and coordinate promotional activities such as product launches, special offers, and community events to increase brand awareness.
• Work closely with the sales team to create promotional materials and support sales-driven initiatives.

Market Analysis & Reporting:

• Continuously monitor and analyze market trends, customer feedback, and competitor activities to identify new opportunities and challenges.
• Use data and analytics to measure the success of marketing campaigns, adjusting strategies and tactics as needed to meet business objectives.
• Provide regular reports on marketing performance, ROI (Return on Investment), and customer engagement metrics to senior management.

 Budget Management & Cost Control:

• Develop and manage the marketing budget, ensuring resources are allocated effectively and in line with company priorities.
• Track marketing expenses, ensuring that campaigns are within budget and delivering the desired results.

Brand Development & Consistency:

• Ensure that all marketing materials and communications reflect the company’s brand values and identity.
• Oversee the consistency of branding across all digital and print platforms, ensuring

Sales Support & Coordination:

• Collaborate closely with the sales team to ensure marketing efforts complement and support sales objectives.
• Assist in the creation of sales presentations, proposals, and other materials to help close deals and drive business growth.

Basic Bookkeeping and Administrative Tasks:

• Assist in tracking and managing the marketing budget, ensuring spending aligns with company expectations.
• Support basic bookkeeping tasks such as invoice tracking, expense reports, and ensuring financial records are up-to-date.
• Help maintain accurate records of all marketing activities and expenditures, assisting in audits and financial reviews.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales and Marketing or a related field
• 3-5 years of hands-on experience in marketing, preferably within the SME sector
• Strong knowledge of marketing principles, digital marketing tools, and customer engagement strategies
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Basic bookkeeping skills will be an added advantage

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

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• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.