KEY ACCOUNTS EXECUTIVE

DUTIES AND RESPONSIBILITIES

Account Management:

Serve as the primary point of contact for key accounts, building and maintaining strong relationships with decision-makers and key stakeholders within client organizations.
Develop a thorough understanding of each key account’s business objectives, challenges, and needs to provide tailored solutions and value-added services.
Ensure the highest level of customer satisfaction by addressing issues, providing support, and ensuring a smooth experience throughout the sales process.

Sales Growth & Strategy:

Develop and implement strategies to increase sales and market share within assigned accounts, identifying opportunities for upselling, cross-selling, and new product introductions.
Monitor sales performance and customer trends to identify opportunities for growth, making recommendations for product or service improvements to increase sales volume.
Work closely with the sales and marketing teams to develop and implement sales campaigns and promotions specifically designed for key accounts.

Market Research & Competitor Analysis:

Conduct regular market research to stay informed about trends, competitive products, and changes in the Modern Trade sector.
Analyze competitor activity and market conditions to ensure the company remains competitive and innovative in addressing client needs.
Provide feedback to the product development and marketing teams based on insights gathered from key accounts and market trends.

Client Presentations & Proposals:

Prepare and present proposals, product presentations, and reports to key accounts, ensuring they understand the benefits of our products and services.
Negotiate contracts, pricing, and terms with key accounts to secure long-term, profitable relationships.
Collaborate with the marketing team to create customized promotional materials and campaigns for key clients.

Sales Reporting & Forecasting:

Track and analyze sales performance against targets and provide regular updates to management on key account performance.
Prepare sales forecasts and maintain accurate records of account activity, ensuring that client data is up-to-date in the CRM system.
Evaluate and report on the success of marketing initiatives and sales strategies, making adjustments as needed to meet objectives.

Problem-Solving & Conflict Resolution:

Address and resolve any concerns or issues raised by key accounts, ensuring that problems are handled efficiently and professionally.
Collaborate with other departments (e.g., logistics, operations) to resolve operational challenges that may affect key account satisfaction.
Act as a liaison between clients and the internal team, ensuring that client expectations are met and any issues are swiftly dealt with.

Contract & Pricing Negotiations:

Lead the negotiation process for contract renewals, new agreements, and pricing structures, ensuring the company’s interests are aligned with the client’s expectations.
Monitor the performance of contracts and make recommendations for adjustments based on account needs or market conditions.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Degree or Diploma in Sales and Marketing or a related field
Minimum of 3 years of experience in Modern Trade, key account management, or sales within the FMCG or related industries
Strong communication, negotiation, and interpersonal skills.
Ability to analyze data and use insights to drive decisions and sales strategies.
Excellent problem-solving skills and the ability to handle client issues diplomatically.
Proficient in using CRM systems (e.g., Salesforce) and Microsoft Office (Excel, Word, PowerPoint).
Strong understanding of Modern Trade dynamics, including the retail environment and trade marketing.
Customer-focused mindset with a proactive approach to sales and relationship management.

HOW TO APPLY

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