JOB TITLE

 

KEY ACCOUNTS EXECUTIVE

NATURE OF JOB

FULL TIME

INDUSTRY

MANUFACTURING

SALARY

KSHS.40,000

JOB LOCATION

INDUSTRIAL AREA

 

DUTIES AND RESPONSIBILITIES

Account Management:

  • Serve as the primary point of contact for key accounts, building and maintaining strong relationships with decision-makers and key stakeholders within client organizations.
  • Develop a thorough understanding of each key account’s business objectives, challenges, and needs to provide tailored solutions and value-added services.
  • Ensure the highest level of customer satisfaction by addressing issues, providing support, and ensuring a smooth experience throughout the sales process.

Sales Growth & Strategy:

  • Develop and implement strategies to increase sales and market share within assigned accounts, identifying opportunities for upselling, cross-selling, and new product introductions.
  • Monitor sales performance and customer trends to identify opportunities for growth, making recommendations for product or service improvements to increase sales volume.
  • Work closely with the sales and marketing teams to develop and implement sales campaigns and promotions specifically designed for key accounts.

Market Research & Competitor Analysis:

  • Conduct regular market research to stay informed about trends, competitive products, and changes in the Modern Trade sector.
  • Analyze competitor activity and market conditions to ensure the company remains competitive and innovative in addressing client needs.
  • Provide feedback to the product development and marketing teams based on insights gathered from key accounts and market trends.

Client Presentations & Proposals:

  • Prepare and present proposals, product presentations, and reports to key accounts, ensuring they understand the benefits of our products and services.
  • Negotiate contracts, pricing, and terms with key accounts to secure long-term, profitable relationships.
  • Collaborate with the marketing team to create customized promotional materials and campaigns for key clients.

Sales Reporting & Forecasting:

  • Track and analyze sales performance against targets and provide regular updates to management on key account performance.
  • Prepare sales forecasts and maintain accurate records of account activity, ensuring that client data is up-to-date in the CRM system.
  • Evaluate and report on the success of marketing initiatives and sales strategies, making adjustments as needed to meet objectives.

Problem-Solving & Conflict Resolution:

  • Address and resolve any concerns or issues raised by key accounts, ensuring that problems are handled efficiently and professionally.
  • Collaborate with other departments (e.g., logistics, operations) to resolve operational challenges that may affect key account satisfaction.
  • Act as a liaison between clients and the internal team, ensuring that client expectations are met and any issues are swiftly dealt with.

Contract & Pricing Negotiations:

  • Lead the negotiation process for contract renewals, new agreements, and pricing structures, ensuring the company’s interests are aligned with the client’s expectations.
  • Monitor the performance of contracts and make recommendations for adjustments based on account needs or market conditions.

 

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree or Diploma in Sales and Marketing or a related field
  • Minimum of 3 years of experience in Modern Trade, key account management, or sales within the FMCG or related industries
  • Strong communication, negotiation, and interpersonal skills.
  • Ability to analyze data and use insights to drive decisions and sales strategies.
  • Excellent problem-solving skills and the ability to handle client issues diplomatically.
  • Proficient in using CRM systems (e.g., Salesforce) and Microsoft Office (Excel, Word, PowerPoint).
  • Strong understanding of Modern Trade dynamics, including the retail environment and trade marketing.
  • Customer-focused mindset with a proactive approach to sales and relationship management.

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on

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  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.