JOB TITLE

 

DIGITAL MARKETING AND STRATEGY EXECUTIVE

NATURE OF JOB

FULL TIME

INDUSTRY

MANUFACTURING (FMCG)

SALARY

KSHS.70,000

JOB LOCATION

INDUSTRIAL AREA

 

DUTIES AND RESPONSIBILITIES

 Personal Brand:

  • Manage personal brand social media accounts, ensuring high engagement and visibility.
  • Oversee website content updates and SEO optimization to improve discoverability.
  • Plan and execute digital campaigns for webinars, public speaking engagements, and consulting services.
  • Implement email marketing strategies to nurture audience engagement.
  • Collaborate with PR and media teams to maximize digital presence.

 Real Estate:

  • Develop and implement digital marketing strategies to generate leads for high-end real estate properties.
  • Manage digital advertising campaigns on Meta, Google Ads to attract buyers and investors.
  • Optimize the company website for lead generation and user experience.
  • Oversee social media content creation and community engagement.
  • Analyze marketing performance data to adjust campaigns and improve conversion rates.
  • Execute landing pages and email campaigns to nurture potential buyers.

 FMCG:

  • Create and execute digital campaigns to drive brand awareness and online sales.
  • Oversee website performance, user experience, and conversion rate optimization.
  • Manage SEO strategies to enhance organic reach.
  • Execute seasonal campaigns '
  • Lead social media marketing efforts, including influencer collaborations and paid promotions.
  • Monitor e-commerce performance and implement data-driven optimizations.
  • Generate leads for the export market
  • Drive export market sales by running in country Ads

 

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree in Marketing, Business, or a related field
  • 3+ years of experience in digital marketing, content strategy and e-commerce
  • Strong knowledge of SEO, Google analytics, Meta Ads and CRM tools
  • Ability to align digital strategies with business objectives
  • Understanding of digital sales funnels and conversion optimization

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on

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  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.