TRADE MARKETER

JOB SUMMARY

The Trade Marketer shall develop and execute a National trade marketing and merchandising plan which meets brand, volume and profit objectives for each trade channel and customer through the most effective and efficient utilization of budgets and manpower in order to achieve overall Sales and Distribution objectives.

DUTIES AND RESPONSIBILITIES

Develop and implement trade marketing Strategies and plan:

• Using market insights to developing trade marketing strategies
• Driving the execution of marketing strategies and actions through relevant functional heads that will lead to the achievement of set targets.
• Providing strategic focus and solutions on listing of new products and existing products through updating Melvin’s standards.
• Driving merchandising programs in accordance to MMI programs

Liaise & collaborate with Key Accounts Managers in Managing contracted marketing teams outlet teams in terms of contract compliance by:

• Participating in Implementation of joint business plan (JBP)
• Implement business review meetings and ensure all agreed actions are carried out
• Implementing the company’s way of selling.

Measurement and Evaluation of all sales and promotion programs by:

• Designing reporting templates for specific customer campaign.
• Reporting on the actual ROI for each of trade marketing programs

 Providing strategic business insights by:

• Ensuring all reports are available as per agreement time and in correct format.
• Strategizing and reports on competitor insights, trends and behavior.

Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take.

Third Party Management:

• Set and evaluate execution standards for third party agencies across the organisation

Team management:

• Manage the team for results by creating a high-performance culture within the team.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Bachelors’ Degree in Sales and Marketing or Business Studies
• Six (6) years’ experience Three (3) of which must have been in a similar position in FMCG
• CIM-Chartered Institute of Marketing or MSK - Marketing Society of Kenya
• Able to prioritize & manage tasks resources to meet set deadlines and achieve MMI goals
• Able to interact and relate well with different MMI stakeholders within and without the company.

HOW TO APPLY

• If you meet the above qualifications, skills and experience send CV to This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.