TRADE DEVELOPMENT REPRESENTATIVE (ALCOHOL)

DUTIES AND RESPONSIBILITIES

Market and Territory Management

• Identify growth opportunities in the assigned territory.
• Analyse market trends, competitor activities, and consumer behaviour to tailor trade strategies.
• Plan and execute trade activities, such as promotions and displays, to increase product visibility and sales.

Account Management

• Build and maintain relationships with retailers, distributors, wholesalers, and other trade partners.
• Act as the primary point of contact for trade partners, addressing inquiries, resolving issues, and ensuring satisfaction.
• Negotiate terms, pricing, and promotional agreements to meet sales targets and profitability goals.

Sales Execution

• Implement sales plans and initiatives to meet or exceed sales targets.
• Meeting sales target.
• Ensure product availability, optimal shelf placement, and inventory levels at retail and distributor locations.
• Monitor and track sales performance, providing feedback and reports to management.

Trade Marketing and Promotions

• Collaborate with the marketing team to design and execute trade marketing campaigns.
• Organize in-store activations, point-of-sale (POS) displays, and promotional events.
• Assess the effectiveness of trade promotions and recommend improvements.
• Reporting and Analytics
• Gather market intelligence, including competitor activities and pricing strategies.
• Ability to use a sales automation software.
• Prepare regular reports on sales performance, trade partner feedback, and market trends.
• Provide insights to optimize strategies and improve overall performance.
• Compliance and Relationship Building
• Ensure compliance with company policies, legal requirements, and ethical standards in all trade dealings.
• Foster strong partnerships with stakeholders to encourage loyalty and collaboration.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in business, marketing, or a related field is preferred.
• Prior experience in sales, trade marketing, or distribution management is often required.
• Strong communication and negotiation abilities.
• Analytical skills for market assessment and data interpretation.
• Ability to build relationships and network effectively.
• Proficiency in CRM and sales reporting tools.

HOW TO APPLY

• If you meet the above qualifications, skills and experience press the Apply button.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.

APPLY