RETAIL SALES TRAINER

DUTIES AND RESPONSIBILITIES

Training Program Design & Development

• Conduct training needs assessments across departments to identify skill gaps in sales, customer service, and retail operations.
• Design structured training curricula tailored to different staff levels, including onboarding programs for new hires and advanced sessions for experienced staff.
• Create training materials such as manuals, presentations, interactive exercises, role-plays, and e-learning content to ensure diverse learning methods.
• Regularly update training content to reflect new products, services, industry trends, and changes in company protocols.

Training Delivery & Facilitation

• Conduct engaging in-person and virtual training sessions for retail staff, ensuring learning objectives are met.
• Use role-play, case studies, and simulations to help staff practice real-life sales and customer service scenarios.
• Facilitate workshops to enhance soft skills, including communication, conflict resolution, upselling, and cross-selling.
• Motivate staff to embrace learning and translate training into improved performance.

Performance Monitoring & Evaluation

• Implement assessment tools (quizzes, tests, observation checklists) to evaluate knowledge retention and skill application.
• Track staff performance pre- and post-training to measure training effectiveness and ROI.
• Provide individualized coaching to employees who require additional support to meet performance standards.
• Collaborate with store managers and supervisors to monitor ongoing staff development.

Sales & Customer Service Enhancement

• Identify sales performance gaps and develop strategies to improve conversion rates, upselling, and customer engagement.
• Train staff on effective customer service practices, including handling complaints, building rapport, and delivering personalized experiences.
• Ensure that all staff consistently adhere to company protocols and service standards.

Strategic Support & Collaboration

• Work closely with management to align training initiatives with company goals and business growth objectives.
• Provide feedback on staffing, sales trends, and operational challenges to inform management decisions.
• Participate in staff performance reviews, promotions, and succession planning by providing insights from training outcomes.

Reporting & Documentation

• Maintain comprehensive training records, attendance logs, and performance reports.
• Prepare monthly and quarterly reports on training impact, including improvements in sales metrics, customer satisfaction scores, and staff competency levels.
• Make recommendations for continuous improvement of training processes and programs.

Industry Knowledge & Continuous Learning

• Stay updated on industry best practices, competitor strategies, and emerging trends in retail, sales, and customer service.
• Introduce innovative training techniques and tools to enhance learning experiences.
• Act as a subject-matter expert on retail sales, customer experience, and staff development.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Business, Marketing, or a related field
• Minimum of 2 years’ experience in training, with a focus on sales, marketing, or retail management
• Proven ability to deliver impactful training sessions and workshops
• Strong understanding of retail operations, customer service standards, and sales strategies
• Excellent communication, presentation, and interpersonal skills
• Ability to motivate and inspire staff to achieve targets

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.