MARKETING MANAGER

DUTIES AND RESPONSIBILITIES

Strategic Marketing Planning & Execution

• Develop and oversee the execution of comprehensive annual and quarterly marketing plans that align with the company’s strategic objectives.
• Identify key growth opportunities and develop targeted campaigns to penetrate new markets or segments.
• Lead market research and competitive analysis to guide product positioning, pricing strategies, and promotional tactics.

Brand Management

• Champion the company’s brand identity, ensuring consistent messaging and visual representation across all platforms and customer touchpoints.
• Develop brand guidelines and ensure all teams and external partners adhere to brand standards.
• Lead rebranding or brand extension projects where necessary.

Digital Marketing Leadership

• Create and execute a robust digital marketing strategy, including SEO, SEM, display advertising, social media, and email marketing.
• Manage the company’s online presence, including the website, e-commerce platforms, and social media channels, ensuring optimization for user experience and conversion.
• Track digital KPIs (CTR, engagement rates, conversion rates, etc.) and implement improvements based on performance data.

Content & Campaign Development

• Oversee the development of creative marketing content—including videos, product imagery, blogs, and copywriting—that communicates the brand’s story and values.
• Plan and launch product marketing campaigns for new products or seasonal promotions, including launch timelines, influencer outreach, retail displays, and promotional offers.
• Collaborate with internal and external designers, copywriters, and production teams to deliver high-quality creative assets.

Sales & Cross-functional Collaboration

• Partner with the sales team to create promotional programs and sales enablement materials that support lead generation and revenue growth.
• Liaise with product development and R&D teams to ensure marketing supports product innovation and aligns with customer needs.
• Work with the operations and logistics teams to ensure alignment in product availability during campaigns or launches.

Customer & Market Insights

• Conduct regular customer feedback surveys, focus groups, and data analysis to inform marketing strategies and improve customer experience.
• Identify and track key customer personas and buying behaviors across multiple channels.

Performance Measurement & Reporting

• Set measurable objectives (KPIs) for all marketing activities and regularly evaluate performance against targets.
• Produce monthly and quarterly marketing performance reports, analyzing campaign ROI, customer acquisition costs, and overall effectiveness.
• Make data-driven decisions to adjust strategies, optimize campaigns, and improve customer engagement.

Budget Management

• Develop and manage the annual marketing budget, ensuring efficient allocation of resources across campaigns, media channels, and tools.
• Monitor and report on budget utilization, ensuring campaigns are delivered on time and within financial constraints.

Agency & Vendor Management

• Identify, select, and manage relationships with advertising agencies, creative partners, media buyers, and digital marketing firms.
• Negotiate contracts and ensure all outsourced work is delivered according to brief, budget, and timeline.

Events, PR & Influencer Marketing

• Plan and execute brand activations, exhibitions, and product launch events to generate buzz and attract media attention.
• Build and manage relationships with influencers, beauty bloggers, and industry personalities to extend brand reach and credibility.
• Oversee PR strategy, including press releases and media relations, to increase brand visibility in both trade and mainstream media.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years’ experience in a similar marketing role, preferably in the beauty, cosmetics, or FMCG sector
• Proven success in developing and executing marketing strategies that drive measurable business results
• Strong digital marketing skills, including SEO, SEM, social media, content marketing, and performance analytics
• Excellent brand management and storytelling capabilities
• Strong leadership and project management skills with the ability to manage multiple priorities

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.