JOB TITLE

 

MARKETING EXECUTIVE

NATURE OF JOB

FULL TIME

INDUSTRY

RETAIL

SALARY

KSHS. 35,000-45,000 (STARTING SALARY)

JOB LOCATION

LAVINGTON

 

DUTIES AND RESPONSIBILITIES

  • Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
  • Plan and execute marketing campaigns across multiple platforms including print, digital, and social media.
  • Manage the company’s online presence including website updates, social media channels, and digital advertising platforms.
  • Identify potential clients and partnerships to generate new business opportunities.
  • Prepare and deliver professional sales pitches and presentations to prospective customers.
  • Follow up on leads, negotiate deals, and close sales to meet revenue targets.
  • Create and manage content for digital platforms including Facebook, Instagram, LinkedIn, and Google Ads.
  • Optimize content and campaigns using SEO/SEM best practices.
  • Analyze web traffic and campaign performance using tools like Google Analytics, and provide actionable insights.
  • Maintain strong relationships with customers through regular communication and support.
  • Handle client feedback and complaints in a professional and timely manner.
  • Develop promotional materials, newsletters, and customer engagement campaigns.
  • Conduct competitive analysis and market research to identify trends, customer needs, and new opportunities.
  • Monitor the effectiveness of marketing campaigns and prepare regular performance reports.
  • Recommend adjustments to marketing strategies based on data and feedback.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Diploma or Degree in Sales & Marketing, Business Administration, or a related field
  • Minimum of 3 years of hands-on experience in the retail industry
  • Strong ability to communicate effectively and persuasively, both verbally and in writing
  • Proficient in digital marketing strategies including SEO, SEM, Google Ads, Email Marketing, and Social Media Management
  • Demonstrated ability to close deals and manage client relationships
  • Creative thinker with strong analytical skills
  • Self-motivated, goal-oriented, and able to work under minimal supervision

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.