JOB TITLE

 

DIGITAL MARKETER

NATURE OF JOB

FULL TIME

INDUSTRY

 

SALARY

KSHS. 30,000

JOB LOCATION

CBD

 

DUTIES AND RESPONSIBILITIES

Content Strategy & Creation

  • Develop engaging and brand-aligned content for multiple digital platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Produce and edit creative assets such as captions, graphics, short videos, and stories using tools like Canva, CapCut, or Adobe Express.
  • Write compelling copy for posts, ads, and blogs that drive engagement and align with the brand tone.

Content Planning & Scheduling

  • Maintain a monthly content calendar that aligns with marketing campaigns, product launches, or organizational events.
  • Schedule posts using tools like Meta Business Suite, Buffer, or Hootsuite to ensure consistent online presence.
  • Coordinate with internal teams to gather input, plan themes, and prepare timely content around promotions or campaigns.

Social Media Management

  • Monitor all active social media platforms daily to ensure consistent engagement with the audience.
  • Respond to comments, direct messages, and tags promptly and professionally to foster community relationships.
  • Flag any negative comments or issues to the relevant internal team for resolution.

Community Engagement & Growth

  • Identify and initiate engagement opportunities such as Q&A sessions, polls, giveaways, and live interactions to grow online communities.
  • Engage with followers, influencers, and industry pages to boost visibility and organic reach.
  • Monitor trends, viral content, and hashtags relevant to the industry to stay current and create timely content.

Analytics & Performance Reporting

  • Track and analyze performance of posts, stories, and campaigns using social media insights and tools like Google Analytics.
  • Prepare weekly/monthly reports showing key metrics such as reach, engagement rate, follower growth, CTR, and conversion metrics.
  • Use performance data to recommend content improvements or adjustments to strategy.

Campaign Support & Digital Advertising

  • Assist in the creation and execution of paid ad campaigns (Meta Ads, Google Ads, etc.) when needed.
  • Collaborate with the marketing team to support broader digital campaigns and ensure alignment across all platforms.
  • Monitor basic ad performance (if applicable) and suggest optimizations based on analytics.

Brand Consistency & Innovation

  • Ensure all digital content is consistent with brand guidelines, tone, and visual identity.
  • Experiment with new formats (e.g., Reels, carousels, memes) and evaluate what resonates best with the audience.
  • Contribute fresh ideas to brainstorms and actively participate in campaign planning meetings.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Diploma in Communication, Marketing, Public Relations, or a related field
  • Valid certificate in Digital Marketing or relevant digital media tools/platforms
  • At least 1 year of hands-on experience managing social media pages or digital campaigns
  • Proficiency in social media management tools (e.g. Hootsuite, Buffer, Meta Business Suite)
  • Basic understanding of analytics tools (e.g. Meta Insights, Google Analytics)

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.