BUSINESS DEVELOPMENT & MARKETING MANAGER (HOSPITAL)

DUTIES AND RESPONSIBILITIES

Strategic Business Development

• Develop and implement business growth strategies to increase patient volumes, service uptake, and geographical reach.
• Identify and capitalize on new market opportunities including new corporate partnerships, insurance panels, and referral networks.
• Lead the onboarding and management of corporate, institutional, and insurance clients.
• Work with department heads to identify and package high-demand service lines for B2B and B2C audiences.

Marketing & Brand Management

• Plan and oversee integrated marketing campaigns (digital, print, radio, outdoor) to promote hospital services and new offerings.
• Collaborate with internal teams and external agencies for branding, advertising, and public relations efforts.
• Ensure brand consistency across all patient-facing and stakeholder communication.
• Analyze and improve patient acquisition funnels across digital and traditional platforms.

Stakeholder Engagement

• Build and nurture long-term relationships with corporate clients, referring physicians, TPAs, insurance providers, and government agencies.
• Represent the hospital at medical conferences, health expos, CSR activities, and industry events.
• Conduct client feedback and satisfaction surveys, and use insights to improve service delivery.

Market Intelligence & Reporting

• Conduct competitive analysis and market research to inform growth strategy.
• Monitor KPIs related to business development and marketing (patient growth, revenue from partnerships, lead conversions).
• Prepare monthly reports and dashboards for senior leadership on marketing ROI and business development performance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, Healthcare Management or related field
• MBA or relevant Master’s degree is a plus
• 6–10 years of relevant experience in business development and/or marketing, preferably in the healthcare or hospital industry
• Proven track record of managing B2B relationships and driving service line growth
• Strategic thinking and market analysis
• Strong interpersonal and stakeholder management skills
• Excellent communication and negotiation abilities
• Proficiency in digital marketing tools and CRM systems

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.