JOB TITLE

 

BRAND /MARKETING MANAGER

NATURE OF JOB

FULL TIME

INDUSTRY

AGRICULTURE

SALARY

USD 3500-4500 NET PER MONTH

JOB LOCATION

LUBUMBASHI, DR CONGO

 

DUTIES AND RESPONSIBILITIES

Strategy Building

  1. Existing product
  • Develop brand plan for fiscal year encompassing: strategy, target audience, tools and activities, sales & promotional budget, promotional materials, communication strategy & key message; propose price correction if required;  propose market share and sales target. Maintain records - Brand Dossier/ Brand Development Register

 

  1. New Products
  • Ideation/ Identification:  Evaluate business opportunities of given segment through market study (market size, growth, source of business, gaps, pricing, competitor activities, key promotion channels); conceptualize product launch  strategy in terms of positioning and communication strategy, pricing/target audience, startup locations, promoting teams, marketing activities, expense budget, targets (sales, % market share).  Maintain records - Brand Dossier/ Brand Development Register

Execution of Marketing Strategy

  • Prepare POS and Communication materials - Strategy book, Visual aid, leaflets, booklets, reprints, Merchandising tools, and presentations. Ensure timely delivery of same to the front line Sales team.
  • Conducting periodic surveys to get the pulse of the market, collate information and provide critical inputs from Marketing and
  • Branding side to improve product segmentation, creating new segment and be a First move in the segment based on market requirement.

Reviews, assessment and backend

  • Weekly analysis of sales data (Sales, market share, % growth), Sales vs Spend analysis, Stock, product availability analysis, Activity implementation and efficacy analysis
  • Field work (min 3 days a week)- record observation, feedback.
  • BASED ON ABOVE - Revise action and marketing plans, coordinate execution of pending points, make changes in communication strategy

 Team development

  • Goal setting, periodic performance review, mentoring/coaching team member; closely work and follow up with HR on new recruitments and internal talent development; provide training to team member on new processes when required, maximize retention and performance of team members

 

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Proven experience in designing strategies and coming up with a brand plan for fresh business
  • 8+ years of experience in handling marketing and branding responsibilities
  • French/Swahili proficiency is a MUST
  • Excellent MS Office knowledge, Online and offline media knowledge, Knowledge of printing processes

HOW TO APPLY

  • If you meet the above qualifications, skills and experience send CV to This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.