DIGITAL MARKETER

DUTIES AND RESPONSIBILITIES

Digital Campaign Development & Management:

• Plan, develop, and execute multi-channel digital marketing campaigns that drive traffic, build brand awareness, and increase student enrollment.
• Identify the most effective digital marketing channels (email, social media, search engines, and paid ads) to target prospective students and other key audiences.

Social Media Marketing:

• Design and implement social media strategies to promote the college’s brand across various platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Monitor, track, and analyze social media performance to continuously improve engagement and follower growth.
• Respond to student inquiries and engage with followers in a timely and professional manner across all platforms.

Graphic Design & Content Creation:

• Create visually appealing content for digital platforms, including graphics, banners, posters, infographics, and videos, using tools such as Adobe Photoshop, Illustrator, and Canva.
• Ensure all digital content is on-brand, follows the college’s visual guidelines, and speaks to the target audience effectively.

Website & Landing Page Management:

• Optimize and update the college's website to enhance user experience and ensure it is optimized for search engines (SEO).
• Analyze website traffic, user behavior, and content performance to recommend improvements and increase engagement.

Content Marketing:

• Develop and manage a content calendar that aligns with the marketing strategy and academic year calendar.
• Create educational content (videos, blog posts, webinars) that showcases the college’s unique programs and student experiences.
• Manage email marketing campaigns and newsletters to keep prospective students informed and engaged with the college.

Search Engine Marketing & Optimization:

• Implement SEO best practices to improve organic search rankings and drive traffic to the college's website.
• Track, analyze, and report on campaign performance (SEO and paid search) and make recommendations to improve reach and performance.

Analytics & Reporting:

• Use analytics tools (Google Analytics, social media insights, etc.) to track the performance of digital marketing campaigns.
• Prepare detailed reports on campaign performance, web traffic, social media metrics, and audience engagement.

Brand Building & Strategy:

• Work with the marketing team to develop long-term digital marketing strategies that align with the college's goals and objectives.
• Ensure consistent brand messaging and voice across all digital channels and content.

Collaboration & Coordination:

• Collaborate with the Admissions team to promote open days, application deadlines, and campus events.
• Coordinate with the Events team to ensure seamless execution of online marketing for college events and activities.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or diploma in Digital Marketing, Graphic Design, or a related field.
• At least 2 years of proven experience in digital marketing, graphic design, and social media marketing.
• Strong graphic design skills with proficiency in Adobe Creative Suite
• Proven ability to create high-quality content that resonates with the target audience.
• Knowledge of SEO and SEM best practices is a plus
• Creative, detail-oriented, and a self-starter with the ability to work independently

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.