DUTIES AND RESPONSIBILITIES

l   Develop marketing strategy in order to drive company sales drive great customer experience by:

a)        Determining marketing objectives

b)       Conducting Research (consumer, customer, competitor, industry trends) to gain understanding and actionable insights

c)        Evaluating and optimizing pricing and positioning strategy

d)       Devising marketing plans that outline suitable advertising and promotional activities

e)        Developing budgets to achieve marketing objectives

f)         Ascertaining gaps and Identifying future opportunities for growth

l   Coordinate internal and external communication and stakeholder management by:

a)        Driving brand consistency and integrity in all communication material (point of sale materials, Tools of trade, Branding)

b)       Liaising with marketing agencies and service providers

c)        Enhancing brand visibility across market segments across social media platforms and website

d)       Enhancing Brand knowledge and training among internal and external customers

e)        Participating in events, fairs and exhibitions

l   Execute marketing activities: Timely and effective execution of the marketing campaigns to support sales function & achieve positive ROI- Return on Investment.

l   Team management

a)        Resourcing and structuring the team to deliver effectively

b)       Motivate

l   Budget Management: Effective utilization of the marketing budgets to drive brand awareness, visibility and usage.

l   Undertake Corporate Social Responsibility: Determining worthwhile causes and needy communities to support and relate positively with the communities to build positive image and reputation.

KEY REQUIREMENTS, SKILLS & QUALIFICATIONS

·         Bachelor’s Degree in Business related field.

·         Seven (7) year’s work experience in Marketing, Three (3) of which have been in Marketing Management.

·         CIM- Chartered Institute of Marketing or MSK - Marketing Society of Kenya.

HOW TO APPLY

·         If you meet the above qualifications, skills and experience send CV urgently to recruitment@britesmanagement.com quoting the job title as the subject line on your email

·         Interviews will be conducted on a rolling basis until the position is filled.

·         Only the shortlisted candidates will be contacted.